
BBWI Stock Forecast & Price Target
BBWI Analyst Ratings
Bulls say
Bath & Body Works is positioned for recovery and future growth, as reflected by revenue of $1.38 billion in fiscal 2025, with a positive outlook for fiscal 2026. This is expected to be driven by store upgrades, digital expansion, and international growth, as well as new product launches in adjacent categories such as men's and lip care. The company is also taking steps to improve its core product assortment and reach new customers through its recent launch on Amazon. Management is focused on driving AUR growth and reducing the reliance on promotions to improve pricing power. Overall, Bath & Body Works has a strong brand and product portfolio with opportunities for further growth and margin improvement.
Bears say
Bath & Body Works is facing challenges with its stagnant sales growth in its core brick-and-mortar business, particularly in the body care category which has seen a mid-teens decline. While the company is investing in innovations and expanding into adjacent categories, it remains to be seen if these initiatives will be successful in driving sales growth in the second half of 2026 and beyond. Furthermore, pressures from tariffs, inflation, and crude oil are expected to impact the company's gross margin and online competition from major retailers like Amazon and discounts may put pressure on pricing and profitability. Despite its strong brand presence and growth potential in international markets, these challenges and uncertainties make us negative on Bath & Body Works' stock.
This aggregate rating is based on analysts' research of Bath and Body Works and is not a guaranteed prediction by Public.com or investment advice.
BBWI Analyst Forecast & Price Prediction
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