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BKNG
Volume: 1.06M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 28 analyst ratings
Buy
Strong Buy 43%
Buy 39%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is poised for further success with their AI technology and expansion plans in key areas, such as Asia and alternative accommodations, making them a strong contender in the travel industry. Their focus on shareholder returns through dividends and share repurchases reinforces their commitment to profitability. However, it is important to consider potential risks such as competition and regulatory changes that may impact their growth trajectory. With a disciplined M&A strategy and strong market presence, Booking Holdings remains a top choice for investors looking to enter the online travel market.

Bears say

Booking Holdings is heavily reliant on transaction fees for its revenue, which could be negatively impacted by pressures on EBITDA margins from advertising expenses and competitions from suppliers with loyalty programs offering lower rates. These factors could lead to decreased shareholder value and hinder the company's ability to create economic profit.

BKNG has been analyzed by 28 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 39% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 28 analysts, BKNG has a Buy consensus rating as of May 1, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $2,181.04, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $2,181.04, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 1.06M

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