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BKNG
Volume: 140.07K

Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 26 analyst ratings
Buy
Strong Buy 35%
Buy 46%
Hold 19%
Sell 0%
Strong Sell 0%

Bulls say

The analysis indicates that Booking Holdings is experiencing positive growth trends, with US and Asia roomnights increasing in the low double digits, representing an acceleration from previous quarters. EBITDA margin improvements, alongside a growth of 9% year-over-year in roomnights for 4Q, highlight the company's operational efficiency and resiliency in a competitive environment. Furthermore, proactive investments in products and services are expected to enhance customer loyalty and support ongoing margin expansion, fueling an optimistic long-term outlook for the company's financial performance.

Bears say

The negative outlook on Booking Holdings's stock is primarily driven by concerns over long-term growth potential, which has been revised down to 3% due to the threat posed by AI disruption. Additionally, the company's expansion into lower-margin travel categories, such as air travel, could adversely affect its take-rate and profit margins, compounding the risks associated with regulatory changes from the EU's Digital Services Act and Digital Markets Act. Furthermore, while the company reported strong results, its shares are trading at historically low valuations, raising questions about future profitability amid cyclical travel trends that do not account for potential recession scenarios.

Booking Hlds (BKNG) has been analyzed by 26 analysts, with a consensus rating of Buy. 35% of analysts recommend a Strong Buy, 46% recommend Buy, 19% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 26 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Mar 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $5,837.62, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $5,837.62, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

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