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BKNG
Volume: 4.6M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 29 analyst ratings
Buy
Strong Buy 41%
Buy 38%
Hold 21%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is the largest online travel agency by sales and offers booking and payment services for a variety of travel-related services, including accommodations, flights, rental cars, and restaurants. The company has a strong track record and a best-in-class management team, and its business model is attractive with high EBITDA margins, strong FCF conversion, and a solid balance sheet. Furthermore, the company is well-positioned for continued growth and has a favorable valuation compared to its peers. Risks to the outlook include potential regulatory challenges, cyclical nature of the travel industry, and potential macroeconomic slowdowns. Overall, Booking Holdings is a top player in the online travel market and has a positive outlook for sustainable growth in the future.

Bears say

Booking Holdings is facing significant headwinds due to the ongoing conflict in the Middle East, leading to elevated cancellations and reduced bookings in the region. This is expected to have a negative impact on the company's revenue and gross bookings growth. Additionally, the company's focus on alternative accommodations, which have lower penetration in regions with high growth potential, may limit its revenue growth potential. The company also needs to address potential privacy risks that could impact consumer trust and loyalty. These factors contribute to a negative outlook on Booking Holdings's stock.

BKNG has been analyzed by 29 analysts, with a consensus rating of Buy. 41% of analysts recommend a Strong Buy, 38% recommend Buy, 21% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 29 analysts, BKNG has a Buy consensus rating as of Aug 2, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,930.55, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,930.55, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 4.6M

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