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BKNG
Volume: 1.66M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 30 analyst ratings
Buy
Strong Buy 43%
Buy 37%
Hold 20%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is a leading global online travel agency, benefiting from its diversified business model with a low-double-digit percentage of room nights associated with independent hotels, alternative accommodations, and smaller chains. The company's Connected Trip strategy, which grew low-double-digits in 2Q26, is a significant growth lever and structural advantage, while its transformation program and ongoing focus on loyalty and direct bookings provide a source of durable marketing leverage over time. Despite challenges in the Middle East, underlying demand has remained resilient, and the company's strong liquidity, FCF conversion, and track record of executing strategic initiatives make it a compelling long-term investment.

Bears say

Booking Holdings is the world's largest online travel agency with a connected trip strategy and monetization model that relies heavily on merchant transactions. While loyalty and direct bookings support repeat behavior, the company's high reliance on paid customer acquisition costs is a key risk. Additionally, the company's guidance for 2H assumes an end to the Middle East conflict by 6/30, which could potentially be a risk point.

BKNG has been analyzed by 30 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 37% recommend Buy, 20% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 30 analysts, BKNG has a Buy consensus rating as of Sep 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,169.40, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,169.40, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 1.66M

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