
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a robust advertising strategy, with its advertising expenditure rising from 11.6% of sales in 2021 to an anticipated 13.5% in 2024, indicating an increased investment in brand visibility and consumer engagement. Additionally, the company reported growth in both price and volume from the second quarter of 2023 to the third quarter of 2024, suggesting effective demand management and pricing strategies that bolster revenue. With approximately 70% of its sales generated internationally, including a substantial contribution from emerging markets, Colgate-Palmolive is well-positioned for continued expansion and profitability in a competitive global landscape.
Bears say
Colgate-Palmolive has experienced a notable decline in gross margin, falling by 75 basis points year-over-year in the second quarter of 2025, primarily due to raw material inflation and tariffs. The company has also reported volume declines of 0.3% and 0.9% in the first and second quarters of 2025, respectively, despite achieving price growth of 3.2% and 2.9% during the same periods. Additionally, the dog food category, a significant segment for the company, has seen a decline in US measured retail channels, with a downturn of 2.8% in the third quarter of 2025 to date, marking an acceleration from previous quarters.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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