Traeger (COOK) Stock Forecast & Price Target

Traeger Inc. reported a robust performance in Q4 2024, with total sales increasing by 3.2% to $168.6 million, driven by a notable 30.2% rise in grill revenues, primarily attributed to higher unit volumes. The company's expansion of consumables, which saw a 25% year-over-year sales increase, reflects strong demand and new distribution channels, including partnerships with major retailers such as Walmart. Additionally, the strategic increase in inventory, up 12% year-over-year, positions the company favorably for a peak selling season, indicating solid growth prospects.

Traeger Inc. faces a challenging financial outlook, marked by disappointing guidance for 2025, forecasting flat sales between $595 million and $615 million, indicating a significant slowdown in grill sales growth compared to the previous year. The company anticipates a declining revenue trend, particularly with a projected year-over-year drop in overall sales for Q1 2025, largely attributable to uncertainty surrounding tariff-related impacts and weaknesses in specific product lines like MEATER smart thermometers during key seasons. Key risks that may negatively impact Traeger’s financial performance include brand relevance, customer acquisition challenges, difficulties in managing growth, and potential disruptions in the global supply chain that may pressure margins further.