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EBAY
Volume: 6.62M
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eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 50 analyst ratings
Buy
Strong Buy 28%
Buy 22%
Hold 46%
Sell 2%
Strong Sell 2%

Bulls say

EBay's position as one of the largest e-commerce marketplaces is reinforced by its impressive projected gross merchandise volume of $75 billion in 2024, establishing the company as a top 10 global player in the e-commerce sector. The firm has demonstrated strong financial growth through its key categories, with notable contributions from trading cards and other focus categories, which expanded over 6% year-over-year in 4Q, highlighting robust demand and a strong consumer environment. Furthermore, eBay's international presence, with over 50% of its GMV generated outside the U.S., coupled with strategic partnerships like the promising Klarna collaboration, positions the company well for continued operational leverage and margin expansion.

Bears say

eBay is experiencing downward revisions in its revenue, gross merchandise volume (GMV), and adjusted EBITDA estimates for 2025, decreasing by 0.3%, 1.6%, and 2.4% respectively, pointing to uncertainty in the macroeconomic environment and tariffs impacting performance. The firm's revenue for the fourth quarter only slightly surpassed consensus expectations, which reveals concerns about pressure on margins due to initiatives like the UK C2C ramp and a competitive e-commerce landscape that is limiting GMV growth. Additionally, factors such as flat margins, decelerating growth, and various economic headwinds are likely to result in disappointing performance outlooks for both the first quarter and fiscal year 2025.

eBay (EBAY) has been analyzed by 50 analysts, with a consensus rating of Buy. 28% of analysts recommend a Strong Buy, 22% recommend Buy, 46% suggest Holding, 2% advise Selling, and 2% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Buy based on their latest research and market trends.

According to 50 analysts, eBay (EBAY) has a Buy consensus rating as of Aug 1, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $65.96, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $65.96, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 6.62M

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