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eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay is projected to achieve a gross merchandise volume (GMV) of $75 billion in 2024, solidifying its position as a top 10 global e-commerce company. The firm has reported a notable 21% year-over-year increase in advertising revenue, contributing to a growth rate that outpaces overall transaction volume growth. Additionally, growth in both average selling prices and items sold in the U.S. has driven optimism for sustained demand, alongside a robust international presence accounting for over 50% of GMV.

Bears say

EBay's stock faces a negative outlook primarily due to a significant year-over-year revenue decline in legacy third-party display ads, which fell by 40% in the third quarter. Additionally, the company's expected non-GAAP operating margin for the forthcoming period is projected to be between 25.8% and 26.3%, below analyst consensus expectations of 27.2%, raising concerns about profitability. Furthermore, there are fears of a slowdown in gross merchandise volume (GMV) growth going into fiscal year 2026, influenced by heightened competition in the e-commerce space and the looming challenges posed by seasonal trends and market conditions.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Nov 25, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $92.68, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $92.68, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)


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