
eBay (EBAY) Stock Forecast & Price Target
eBay (EBAY) Analyst Ratings
Bulls say
EBay is projected to achieve a gross merchandise volume (GMV) of $75 billion in 2024, solidifying its position as a top 10 global e-commerce company. The firm has reported a notable 21% year-over-year increase in advertising revenue, contributing to a growth rate that outpaces overall transaction volume growth. Additionally, growth in both average selling prices and items sold in the U.S. has driven optimism for sustained demand, alongside a robust international presence accounting for over 50% of GMV.
Bears say
EBay's stock faces a negative outlook primarily due to a significant year-over-year revenue decline in legacy third-party display ads, which fell by 40% in the third quarter. Additionally, the company's expected non-GAAP operating margin for the forthcoming period is projected to be between 25.8% and 26.3%, below analyst consensus expectations of 27.2%, raising concerns about profitability. Furthermore, there are fears of a slowdown in gross merchandise volume (GMV) growth going into fiscal year 2026, influenced by heightened competition in the e-commerce space and the looming challenges posed by seasonal trends and market conditions.
This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.
eBay (EBAY) Analyst Forecast & Price Prediction
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