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HAS

Hasbro (HAS) Stock Forecast & Price Target

Hasbro (HAS) Analyst Ratings

Based on 13 analyst ratings
Buy
Strong Buy 62%
Buy 23%
Hold 15%
Sell 0%
Strong Sell 0%

Bulls say

Hasbro is poised for growth, as they have a strong portfolio of well-known brands and a recent acquisition of EOne which bolsters their family entertainment options. The addition of Dungeons & Dragons Beyond in 2022 also provides the company with access to a large consumer base of digital tabletop players. However, there are some potential risks to consider, including the company's heavy reliance on the success of a few key brands and the constantly changing consumer interests in the toy industry. While the recent beat and guidance raise in their 2027 Wizards & Digital Gaming segment point to a promising future, the lack of an overall guidance raise and potential delays in consumer products sales due to a recent cyber incident may have contributed to the stock's decline.

Bears say

Hasbro is facing challenges with underperformance in their stock and a slower second half outlook. They have a high premium compared to their toy industry peers, trading at 13x multiple relative to others at 8x. Despite a strong beat on sales and profits, their guidance may be perceived as conservative and there are potential concerns about sales and margin deceleration in their Wizards business. There are also factors like tariffs and cybersecurity issues that could impact the company's performance. Overall, the negative outlook is based on concerns about the company's valuation and potential challenges in the near future.

Hasbro (HAS) has been analyzed by 13 analysts, with a consensus rating of Buy. 62% of analysts recommend a Strong Buy, 23% recommend Buy, 15% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Hasbro and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Hasbro (HAS) Forecast

Analysts have given Hasbro (HAS) a Buy based on their latest research and market trends.

According to 13 analysts, Hasbro (HAS) has a Buy consensus rating as of Sep 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $106, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $106, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Hasbro (HAS)


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