HELE Stock Forecast & Price Target

Helen Of Troy Ltd has demonstrated robust performance in the consumer products sector, with management reporting growth in point-of-sale units for eight out of eleven key brands in the U.S. and an expanding direct-to-consumer business. The company is strategically managing pricing across its diverse product range, with selective price increases reflecting brand positioning, while also anticipating positive impact from a normalized cold and flu season and improved retail distribution both domestically and internationally. Additionally, the easing of import tariffs is expected to benefit supply chain dynamics, further strengthening the company’s earnings outlook.

Helen Of Troy Ltd faces significant challenges that contribute to a negative outlook on its stock, largely driven by a -10.0% estimate reflecting softer consumer demand in key categories such as beverageware and home products. Additional factors include the cancellation of direct import orders due to tariffs, retailer pull-forward activity aimed at mitigating tariff impacts, lower closeout channel sales, and a noted decline in overall distribution. Furthermore, the company has experienced sales and earnings pressure from tariff-related issues and increased competition, particularly impacting fan sales and prestige beauty products.