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HOG
Volume: 1.95M
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Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 6 analyst ratings
Hold
Strong Buy 33%
Buy 0%
Hold 50%
Sell 17%
Strong Sell 0%

Bulls say

Harley-Davidson demonstrates a strong market position by capturing approximately 37% of the heavyweight domestic motorcycle market in 2024, alongside recent expansions into the adventure touring and electric segments. A transformational deal has significantly reduced the company's balance sheet risk, enhancing its financial flexibility and allowing for accelerated share repurchases, which may attract long-term investors seeking value. Additionally, more favorable comparisons in retail sales in the second half of 2025 indicate potential strength in the company's sales performance moving forward.

Bears say

Harley-Davidson's negative outlook is underscored by a significant 22.6% decline in motorcycle sales, which has led to a decrease in revenue and a gross profit margin of 28.6%, down 350 basis points year-over-year. The company's consolidated operating margin fell sharply by 830 basis points to 8.6%, influenced by reduced net interest income and higher operating expenses. Additionally, the company's second-quarter earnings per share of $0.88 missed consensus expectations, highlighting ongoing challenges in meeting market performance benchmarks.

Harley-Davidson (HOG) has been analyzed by 6 analysts, with a consensus rating of Hold. 33% of analysts recommend a Strong Buy, 0% recommend Buy, 50% suggest Holding, 17% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 6 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Nov 7, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $28.83, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $28.83, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

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