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MAX
Volume: 445.52K
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MediaAlpha (MAX) Stock Forecast & Price Target

MediaAlpha (MAX) Analyst Ratings

Based on 10 analyst ratings
Buy
Strong Buy 20%
Buy 40%
Hold 30%
Sell 0%
Strong Sell 10%

Bulls say

MediaAlpha Inc. has demonstrated significant growth potential, evidenced by a remarkable 639% year-over-year increase in property and casualty (P&C) television revenue, surpassing expectations. In the fourth quarter of 2024, the company achieved a 200% year-over-year growth in total value, reaching $499.2 million, which exceeded both management guidance and analyst estimates. The anticipated recovery in customer acquisition spending, driven by improved profitability among auto insurance carriers and the expanded addressable market from increased premiums, further strengthens MediaAlpha's position in a competitive marketplace.

Bears say

MediaAlpha Inc. is experiencing a negative outlook due to its first quarter 2025 guidance, which indicated revenues that were 16% lower than consensus estimates and adjusted EBITDA 15% below expectations, attributed to moderating pricing in the property and casualty insurance sector. The company's anticipated adverse outcome from its FTC settlement could result in a significant contraction of its valuation multiple to around 7x, further compounding financial concerns. Additionally, a slowdown in customer acquisition spending and intensifying competition in digital advertising pose additional risks to revenue and earnings projections, leading to a reduction in the full-year 2025 revenue estimate.

MediaAlpha (MAX) has been analyzed by 10 analysts, with a consensus rating of Buy. 20% of analysts recommend a Strong Buy, 40% recommend Buy, 30% suggest Holding, 0% advise Selling, and 10% predict a Strong Sell.

This aggregate rating is based on analysts' research of MediaAlpha and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About MediaAlpha (MAX) Forecast

Analysts have given MediaAlpha (MAX) a Buy based on their latest research and market trends.

According to 10 analysts, MediaAlpha (MAX) has a Buy consensus rating as of Aug 2, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $19.65, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $19.65, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

MediaAlpha (MAX)

Volume: 445.52K

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