
Roku (ROKU) Stock Forecast & Price Target
Roku (ROKU) Analyst Ratings
Bulls say
Roku is experiencing significant revenue growth, with reported platform revenue anticipated to increase approximately 17% year-over-year in 2026, driven by the company's expansive user base and strong advertising performance. The company has revised its 2025 revenue outlook to $4,690 million, reflecting a 14% year-over-year increase, and has projected a substantial 51% year-over-year growth in adjusted EBITDA to $395 million. Additionally, Roku's strategic growth in its streaming platform and the Roku Channel, paired with margin expansion expectations, indicates a robust financial trajectory for the future.
Bears say
Roku's projected revenue growth is facing significant headwinds, with expected platform revenue growth decelerating by approximately 7 percentage points in 2026 compared to previous years. This slowdown is primarily attributed to a decline in underlying platform revenue growth, which is anticipated to reach around 15% year-over-year in 2026, down from an 18% expectation for 2025. Additionally, Roku is experiencing a loss of market share in key regions and a reduction in its product listings presence, which could further exacerbate challenges in maintaining competitive positioning and revenue generation amidst potentially detrimental circumstances, such as key streaming services opting to withdraw support.
This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.
Roku (ROKU) Analyst Forecast & Price Prediction
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