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SAH
Volume: 179.09K

Sonic Automotive (SAH) Stock Forecast & Price Target

Sonic Automotive (SAH) Analyst Ratings

Based on 8 analyst ratings
Buy
Strong Buy 50%
Buy 0%
Hold 38%
Sell 13%
Strong Sell 0%

Bulls say

Sonic Automotive's strong financial outlook is bolstered by positive indicators such as a 110% year-over-year increase in adjusted EBITDA for 4Q25, reaching $8.8 million, and a notable 14.9% growth in total gross profit per unit (GPU) to $3,417. The company benefits from a favorable demand environment supported by a 10.9% year-over-year increase in average tax refunds, alongside a well-managed luxury vehicle mix that enhances pricing discipline. Additionally, Sonic Automotive's strategic focus on increased advertising spending and digital investments positions the company for sustained growth, with management projecting high-single-digit unit growth in 2026 and a further escalation in 2027 as industry inventory normalizes.

Bears say

Sonic Automotive experienced a decline in same-store new units by 11% year-over-year in the fourth quarter of 2025, along with a retail unit decrease of 5.6% year-over-year, indicating challenges in unit sales growth. The company's EchoPark used-vehicle division has shown inconsistent performance, attributed to volatility in used auto supply and demand, which may hinder long-term growth despite its low-cost provider model. Additionally, management has expressed concerns regarding affordability, tariff-related pricing pressures, and potential OEM margin adjustments, coupled with a leveraged balance sheet that raises risks associated with future performance.

Sonic Automotive (SAH) has been analyzed by 8 analysts, with a consensus rating of Buy. 50% of analysts recommend a Strong Buy, 0% recommend Buy, 38% suggest Holding, 13% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Sonic Automotive and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Sonic Automotive (SAH) Forecast

Analysts have given Sonic Automotive (SAH) a Buy based on their latest research and market trends.

According to 8 analysts, Sonic Automotive (SAH) has a Buy consensus rating as of Mar 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $78.25, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $78.25, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Sonic Automotive (SAH)

Volume: 179.09K

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