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SAM Stock Forecast & Price Target

SAM Analyst Ratings

Based on 26 analyst ratings
Hold
Strong Buy 19%
Buy 12%
Hold 58%
Sell 4%
Strong Sell 8%

Bulls say

Boston Beer Company has shown promising signs with the stabilization of Truly's declines and an improvement in gross margins, now projected at 45-47%, which strengthens the financial outlook. The company is experiencing a positive trend in depletions, with recent data indicating a flat year-over-year performance that surpasses previous concerns, complemented by a projected triple increase in total distribution points. Additionally, a planned increase in marketing expenditure by $30-50 million for 2025 suggests a proactive approach to capturing market growth, particularly in its popular brands such as Twisted Tea and new innovations like Sun Cruiser.

Bears say

Boston Beer Co. is facing a negative outlook due to several key factors, including anticipated instability in the Truly brand, which may struggle to maintain traction during a critical market season despite high share shifts. The company's profitability could be further pressured by third-party production contraction and a significant EBITDA margin of -8.2% in Q4 2024, falling substantially below previous estimates. Additionally, the slowdown in sales growth for Twisted Tea—from +12.0% to +4.4%—combined with disappointing adjusted EPS results, has led to revised downward earnings projections for 2025 and 2026, indicating ongoing challenges in maintaining competitive performance.

SAM has been analyzed by 26 analysts, with a consensus rating of Hold. 19% of analysts recommend a Strong Buy, 12% recommend Buy, 58% suggest Holding, 4% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Boston Beer Company and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Boston Beer Company (SAM) Forecast

Analysts have given SAM a Hold based on their latest research and market trends.

According to 26 analysts, SAM has a Hold consensus rating as of Aug 2, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $290.50, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $290.50, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Boston Beer Company (SAM)


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