
SAM Stock Forecast & Price Target
SAM Analyst Ratings
Bulls say
Boston Beer Company has shown promising signs with the stabilization of Truly's declines and an improvement in gross margins, now projected at 45-47%, which strengthens the financial outlook. The company is experiencing a positive trend in depletions, with recent data indicating a flat year-over-year performance that surpasses previous concerns, complemented by a projected triple increase in total distribution points. Additionally, a planned increase in marketing expenditure by $30-50 million for 2025 suggests a proactive approach to capturing market growth, particularly in its popular brands such as Twisted Tea and new innovations like Sun Cruiser.
Bears say
Boston Beer Co. is facing a negative outlook due to several key factors, including anticipated instability in the Truly brand, which may struggle to maintain traction during a critical market season despite high share shifts. The company's profitability could be further pressured by third-party production contraction and a significant EBITDA margin of -8.2% in Q4 2024, falling substantially below previous estimates. Additionally, the slowdown in sales growth for Twisted Tea—from +12.0% to +4.4%—combined with disappointing adjusted EPS results, has led to revised downward earnings projections for 2025 and 2026, indicating ongoing challenges in maintaining competitive performance.
This aggregate rating is based on analysts' research of Boston Beer Company and is not a guaranteed prediction by Public.com or investment advice.
SAM Analyst Forecast & Price Prediction
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