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TPB Stock Forecast & Price Target

TPB Analyst Ratings

Based on 3 analyst ratings
Strong Buy
Strong Buy 67%
Buy 33%
Hold 0%
Sell 0%
Strong Sell 0%

Bulls say

Turning Point Brands Inc. has demonstrated a positive trajectory in market performance, with a notable 50 basis points increase in in-store market share to 11.2%, reflecting improved consumer offtake despite declines in broader hard stimulant tobacco categories. The company's oral nicotine products are on track for significant revenue growth, projected to surpass legacy segments and Zig-Zag products by 2030, underscoring an expanding contribution to consolidated sales. Additionally, Stoker's moist snuff tobacco (MST) segment has seen a year-over-year sales increase of 6% in Q3 2025, benefiting from strategic positioning in the discount market and an aging consumer base that is increasingly opting for value-oriented brands.

Bears say

Turning Point Brands is facing multiple challenges that contribute to a negative outlook for its stock. The company is experiencing market share erosion in its Stoker’s moist snuff tobacco products and an anticipated decline in revenues due to shifts away from smokeable cannabis flower, which could negatively impact legacy business performance. Furthermore, the expected contraction in gross margins, particularly in the Zig-Zag segment, and a projected EBITDA for 2025 that falls slightly below current guidance, raise concerns regarding overall financial health and future profitability.

TPB has been analyzed by 3 analysts, with a consensus rating of Strong Buy. 67% of analysts recommend a Strong Buy, 33% recommend Buy, 0% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Turning Point Brands and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Turning Point Brands (TPB) Forecast

Analysts have given TPB a Strong Buy based on their latest research and market trends.

According to 3 analysts, TPB has a Strong Buy consensus rating as of Dec 16, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $100, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $100, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Turning Point Brands (TPB)


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