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TRIP
Volume: 2.52M

TripAdvisor (TRIP) Stock Forecast & Price Target

TripAdvisor (TRIP) Analyst Ratings

Based on 13 analyst ratings
Hold
Strong Buy 23%
Buy 8%
Hold 38%
Sell 31%
Strong Sell 0%

Bulls say

Tripadvisor is expected to benefit from its diverse revenue streams, including its core hotel segment, which generates nearly half of its revenue and has seen a shift towards higher margin businesses like Viator and TheFork. The company's plans for capital returns and potential M&A activity in the experiences space also add to our positive outlook. Furthermore, the company's strong management and exploration of strategic alternatives, combined with activist involvement, could lead to improved visibility on its SOTP value. Our $15 PT, based on a 6x '26E EBITDA estimate, reflects the company's historical multiple range and the current challenges in the legacy hotel business, but we remain optimistic about future growth opportunities.

Bears say

Tripadvisor is facing macro and geopolitical risks, leading to flat revenue growth and margins in 2026 and a lowered price target. Its Experiences segment saw modest growth and a take-rate of 14.0%, while its Hotels & Other segment experienced a 20% decrease in revenue and a 23.2% margin, and its TheFork segment grew 23% in revenue with an 8.0% margin in the first quarter of 2026. These results reflect weak performance and potential challenges for the company.

TripAdvisor (TRIP) has been analyzed by 13 analysts, with a consensus rating of Hold. 23% of analysts recommend a Strong Buy, 8% recommend Buy, 38% suggest Holding, 31% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of TripAdvisor and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About TripAdvisor (TRIP) Forecast

Analysts have given TripAdvisor (TRIP) a Hold based on their latest research and market trends.

According to 13 analysts, TripAdvisor (TRIP) has a Hold consensus rating as of Jul 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $15.13, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $15.13, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

TripAdvisor (TRIP)

Volume: 2.52M

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