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ULTA
Volume: 591.65K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 45%
Buy 36%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Ulta Beauty is the largest specialized beauty retailer in the US with over 1,500 stores and e-commerce, offering a diverse range of beauty products and salon services such as hair, makeup, and skin care. The company has demonstrated strong growth with an expected comp of 3.5% in 2026, along with an increase in EBIT margins, aided by cost efficiencies and a focus on personalization over promotions. Despite facing competition from online retailers like Amazon, Ulta has continued to outperform with its strong brand partnerships and initiatives like the TikTok shop. Its recent quarter results demonstrate a solid performance, beating sales and profit estimates and raising guidance, making it one of the few "beat/beat/raise" stories this quarter. The stock currently trades at a discount to its five-year historical relative P/E, making it an attractive investment opportunity. However, potential risks such as tariffs and increased competition in the online space could impact the company's margins.

Bears say

Ulta Beauty is currently facing a number of challenges, including a slowdown in store traffic and increased competition from online retailers such as Sephora, Amazon, and Target. While Ulta has made strategic investments in areas such as omnichannel capabilities and wellness merchandising, the company has struggled to leverage these investments, leading to high SG&A growth. Furthermore, potential risks such as tariffs and a decrease in employment trends could impact sales and margins. Investors should closely monitor Ulta's ability to maintain market share and control expenses in the increasingly competitive beauty retail industry.

Ulta Beauty (ULTA) has been analyzed by 22 analysts, with a consensus rating of Buy. 45% of analysts recommend a Strong Buy, 36% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 22 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of Sep 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $648.14, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $648.14, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 591.65K

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