
Wingstop (WING) Stock Forecast & Price Target
Wingstop (WING) Analyst Ratings
Bulls say
Wingstop has demonstrated robust growth potential with net unit growth expectations of 18.8% in 2025 and 16.4% in 2026, reflecting an ongoing commitment to expansion despite macroeconomic uncertainties. The company's strong franchise model, which has led to industry-leading returns of 70%, supports an increase in the ad fund growth in the mid-teens percentage range for 2026. Furthermore, consistent increases in development guidance for both 2025 and 2026 highlight the firm’s successful trajectory in new store openings, further enhancing the outlook for future revenue growth.
Bears say
Wingstop experienced its weakest same-store sales in history this quarter, with domestic same-store sales at -5.6%, significantly worse than both expectations and consensus estimates. The company faces ongoing macroeconomic challenges affecting its primary consumer base, particularly among lower-income and Hispanic demographics, which are expected to contribute to negative sales growth in the upcoming quarters. Additionally, competition in the fried chicken market is intensifying, and there are concerns about service levels and international expansion, leading to lowered sales estimates for 2025 and 2026.
This aggregate rating is based on analysts' research of Wingstop and is not a guaranteed prediction by Public.com or investment advice.
Wingstop (WING) Analyst Forecast & Price Prediction
Start investing in Wingstop (WING)
Order type
Buy in
Order amount
Est. shares
0 shares