
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated positive financial momentum, with a notable increase in partner revenue to $203 million, attributed to the successful adoption of its Wix Studio offering among agencies and developers. Additionally, the company's Base44 segment exceeded expectations, achieving an ARR of $59 million, surpassing earlier guidance and indicating strong demand for its business solutions. Overall, the anticipated core revenue growth of 8.1% year-over-year for 2026, alongside improved user conversion and accelerated payment service adoption, positions Wix favorably for continued financial success.
Bears say
Wix.com’s stock demonstrates a negative outlook primarily due to a significant decline of approximately 56% over the trailing twelve months, influenced by the market's reassessment of legacy web-creation platforms in light of emerging AI disruptions. The company's guidance indicates a concerning projected degradation in gross margins and a revenue deceleration, driven by a slowdown in registered user growth and challenges in monetizing its existing user base. Additionally, anticipated stagnation in annual recurring revenue (ARR) from slowing premium subscriber additions and faltering momentum among design agencies further exacerbate the negative forecast for Wix’s long-term financial performance.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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