
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated robust growth, with its sales and marketing expenses as a percentage of revenue increasing to 25.2%, reflecting a strategic investment that has positively impacted revenues. The company has raised its revenue projections for 2026 by 1%, signaling stronger-than-expected performance, coupled with significant user growth and a notable rise in bookings for its Base44 business solutions segment. Overall, Wix is anticipated to achieve 15.7% revenue growth in 2026, alongside an acceleration in core revenue growth of 8.1% year-over-year, excluding projections from Base44.
Bears say
The financial analysis of Wix.com indicates a negative outlook primarily due to anticipated gross margin degradation linked to lower-than-expected revenue guidance, particularly in the Core Wix segment. An investment focus on the new Base44 platform, while potentially promising, is projected to result in a 15% reduction in free cash flow estimates and a decline in operating income and free cash flow margins in the upcoming year. Furthermore, Wix faces short-term headwinds from increased upfront costs related to AI and compute expenses, which may further pressure profit margins and investor sentiment.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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