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WIX
Volume: 666.31K

Wix.com (WIX) Stock Forecast & Price Target

Wix.com (WIX) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 57%
Hold 5%
Sell 0%
Strong Sell 0%

Bulls say

Wix.com has demonstrated robust growth in its sales and marketing expenses, which rose to 25.2% of revenue in the third quarter, reflecting a 410 basis point increase quarter-over-quarter. The company has raised its 2026 revenue estimates by 1%, driven by strong momentum from its Base44 business solutions, which recorded a significant increase in users and is projected to contribute to overall growth. Additionally, Wix's updated guidance indicates an increase in top-line revenue projections by approximately $15 million, alongside a remarkable expectation of 15.7% revenue growth for 2026, marking an acceleration of 240 basis points compared to the previous year.

Bears say

Wix.com is experiencing significant challenges, as evidenced by the projected degradation in gross margins due to increased investments in its Base44 initiative, which is anticipated to negatively affect overall financial performance. The company's guidance indicates a slowdown in core revenue growth and a consequent decline in free cash flow (FCF) estimates by approximately 15%, suggesting that the financial impact of these investments could hinder profitability in the near term. Furthermore, the expectation of short-term headwinds related to high upfront AI and compute costs indicates that Wix may face sustained pressure on its margins, contributing to a negative outlook for the stock.

Wix.com (WIX) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 57% recommend Buy, 5% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wix.com (WIX) Forecast

Analysts have given Wix.com (WIX) a Buy based on their latest research and market trends.

According to 21 analysts, Wix.com (WIX) has a Buy consensus rating as of Jan 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $182.29, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $182.29, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wix.com (WIX)

Volume: 666.31K

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