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ZBRA
Volume: 64

Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 29%
Buy 29%
Hold 43%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies reported a significant increase in revenues, totaling $1.48 billion, which is at the upper end of their guidance for year-over-year growth, indicating strong market performance and demand. The Connected Frontline segment and Enterprise Visibility & Mobility reported organic growth rates of 3.6% and 2.4%, respectively, showcasing the effectiveness of their innovative solutions in various sectors. Furthermore, upward revisions to their 2026 non-GAAP earnings per share to $18.00 from $17.00, coupled with an anticipated revenue increase to $6.0 billion, reflect robust confidence in ongoing financial growth and operational performance.

Bears say

Zebra Technologies has experienced a decline in organic sales, particularly in the EMEA region, where a decrease of 3% was attributed to weaknesses in key markets such as Germany and France, raising concerns over the company's growth trajectory. The adjusted gross profit and margin metrics have also deteriorated, with adjusted gross margin falling to 46.8%, primarily due to a decline in higher-margin data capture products and increased tariff costs impacting profitability. Additionally, overall market softness in manufacturing and the healthcare sector, coupled with the negative implications of a challenging competitive landscape, contribute to a pessimistic outlook on the company's financial performance.

Zebra Technologies (ZBRA) has been analyzed by 7 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 29% recommend Buy, 43% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 7 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Apr 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $321.43, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $321.43, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)

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